Nokia being positive about Lumia 800 UK launch and sales

Elop Just Smile

We know Nokia has had a tough ride, specially since they ditched Symbian to pair up with Microsoft and dedicate resources to Windows Phone alone. Not only shares, just the minds of customers, accept been bouncing effectually, following Stephen Elop's moves closely. The manufacturer has had little over vi months to produce a Windows Phone since the partnership with Microsoft was announced.

According to a report over at Reuters, Nokia is attempting to keep the smiles with releasing an optimistic statement:

"Lumia 800 sales in the U.K. are off to an fantabulous start. Based on primeval information the sales start of the Lumia 800 is the best ever get-go week of Nokia smartphone sales in the U.K. in recent history. By our measures, we accept gained significant smartphone sell-out share in the channels in which nosotros are operating in the U.K."

As noted past Gigaom, the to a higher place argument is pretty vague and with no auction information published it's difficult to tell whether the visitor is actually doing extremely well with the launch or is attempting to liven the mood.. Were we really expecting a massive sell out? Probably not. Windows Phone is notwithstanding young and requires much promotion to sway the minds of potential adopters. Nokia has come to the game with nothing and have spent erratically to pick upward momentum for not merely the Lumia family of handsets, but the platform equally well. It'due south a tough assignment for a manufacturer who has been in problem for some time.

Nokia has been busy focusing on "The Amazing Everyday" marketing entrada, with hosting impressive promotion events, setting upward advertising effectively (including Heathrow Airport) and working closely with U.M. carriers. Every bit we previously reported, the Finnish manufacturer has tripled their marketing expenditure, which should be setting the ground for their volume introduction of handsets in 2022.

The Lumia 710 and 800 (our review) are entry handsets, the first 2 from the Finnish company. They've continuously stated that 2022 volition exist the year for both Nokia and Windows Telephone, while 2022 will encounter one or ii devices to see the year through and show what Nokia is capable of. A turnaround that Nokia requires volition not happen with the launch of 2 rushed devices on a new platform. This is going to exist a marathon, just similar Microsoft with Windows Phone. We'll have to wait and see how the 2 companies piece of work together to make both the platform and Nokia handsets a success on a global scale.

Source: Gigaom, Reuters

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